Source - LSE Non-Regulatory
RNS Number : 5992R
Sanderson Design Group PLC
30 October 2023


                                           30 October 2023               


("Sanderson Design Group", the "Company" or the "Group")


Licensing agreement with Habitat for Sanderson's National Trust collection  


Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, is pleased to announce a newly signed licensing agreement, in which J Sainsbury's Habitat brand will create a range of tableware and kitchen products based on Sanderson's National Trust collection of fabrics.

Sanderson launched the collection in collaboration with the National Trust in 2020 since which time it has become one of the Sanderson brand's best-selling collections. Featuring prints inspired by landscapes and nature cared for by the National Trust, the collection shines a light on the beauty of nature and makes an important financial contribution to the conservation charity. Since launch, Sanderson has contributed more than £270,000 to the National Trust, assisting in the ongoing care of the 500 places it looks after.

Under the new three-way agreement, Habitat has acquired the rights to use the collection's fabric designs to create tableware and kitchen accessories including mugs, dinnerware, tablecloths, napkins, placemats, tea towels, aprons and other products, which will be branded Habitat x Sanderson & National Trust.

The agreement covers the UK and Northern Ireland, and the first tableware and kitchen products will be launched in the spring of 2025. The Company will receive a royalty on Habitat's sales, which will be shared with the National Trust to further support their work in line with the Company's Live Beautiful strategy.

Christine Kasoulis, Sainsbury's Director of Clothing, Home and Furniture said: "Creating thoughtfully designed, great quality products at affordable prices has always been important to Habitat and we are constantly looking for new ways to give our customers more choice whenever they shop with us. We are delighted to broaden our portfolio with the iconic Sanderson brand and we are certain customers will love the beautiful tableware and kitchen collections featuring Sanderson's timeless National Trust fabrics."


Becky Stanford, Head of Brand Licensing for the National Trust, commented: "We are thrilled to be working with Sanderson, Habitat and Sainsbury's on a new collection inspired by the homes, gardens and fenlands that we look after. So far 'A celebration of the National Trust by Sanderson' has raised considerable support for our conservation efforts and we are thrilled to work with new major retailers to continue to bring the work of the National Trust, and the beauty of the places we care for, to the attention of more people. The contributions made through sales from the collection will allow us to ensure these places are available for people and nature to thrive for many years to come."


Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "Sanderson's National Trust collection has been a very successful collaboration and one of the Sanderson brand's best-selling collections during the past three years. This exciting new agreement with Habitat will see the designs transferred to a range of tableware and kitchen products, which will again highlight the shared appreciation of nature of Sanderson and the National Trust."



For further information:

Sanderson Design Group PLC

c/o Buchanan +44 (0) 20 7466 5000

Lisa Montague, Chief Executive Officer

Mike Woodcock, Chief Financial Officer


Investec Bank plc (Nominated Adviser and Joint Broker)

+44 (0) 20 7597 5970

David Anderson / Alex Wright / Ben Farrow



Singer Capital Markets (Joint Broker)

+44 (0) 20 7496 3000

Tom Salvesen / Jen Boorer / Alex Emslie





+44 (0) 20 7466 5000

Mark Court / Sophie Wills / Toto Berger / Abigail Gilchrist



Notes for editors:

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people, and its products are sold worldwide. It has showrooms in London, New York, Chicago and Amsterdam.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further information please visit:


The National Trust

The National Trust is a conservation charity founded in 1895 by three people: Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley, who saw the importance of the nation's heritage and open spaces and wanted to preserve them for everyone to enjoy. Today, across England, Wales and Northern Ireland, we continue to look after places so people and nature can thrive. The challenges of the coronavirus pandemic have shown this is more important than ever. From finding fresh air and open skies to tracking a bee's flight to a flower; from finding beauty in an exquisite painting or discovering the hidden history of a country house nearby - the places we care for enrich people's lives. Entirely independent of Government, the National Trust looks after more than 250,000 hectares of countryside, 780 miles of coastline and 500 historic properties, gardens and nature reserves. In 2021/22 we received 20 million visitors. The National Trust is for everyone - we were founded for the benefit of the whole nation, and our 5.7 million members and over 44,000 volunteers support our work to care for nature, beauty, history for everyone, for ever. For more information and ideas for great seasonal days out go to:

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