Source - LSE Regulatory
RNS Number : 0668O
Ultimate Products PLC
13 May 2024

13 May 2024

Ultimate Products plc

("Ultimate Products", "Company" or "the Group")

Director/PDMR Shareholding

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), has today been informed that, on the same day, Chris Dent, Chief Financial Officer, purchased 13,476 ordinary shares of 0.25p each ("Ordinary Shares") in the Company at a price of 148.51 pence per Ordinary Share.

For more information, please contact:

Ultimate Products +44 (0) 161 627 1400

Andrew Gossage, CEO

Chris Dent, CFO


Powerscourt +44 (0) 207 250 1446

Rob Greening

Sam Austrums

Oliver Banks


Pursuant to the notification obligations in accordance with Article 19 of the Market Abuse Regulation (MAR)


Details of PDMR / person closely associated with them ('PCA')



Chris Dent


Details of PDMR / person closely associated with them ('PCA')


Position / status

Chief Financial Officer


Initial notification / amendment

Initial notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Ultimate Products Plc





Details of the transaction(s): section to be repeated for (i) each type of instrument;
(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the financial instrument

Ordinary shares of 0.25p each in the capital of Ultimate Products plc  



Nature of the transaction

Purchase of Ordinary Shares


Price and volume

Price (PENCE)





Aggregated information


 Aggregated volume








148.51 pence


Date of the transaction

10 May 2024 


Place of the transaction

London Stock Exchange (XLON)



 Notes to Editors

About Ultimate Products

Ultimate Products is the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, established in 1760) and Beldray (a laundry, floor care, heating and cooling brand that was established in 1872). According to its market research, nearly 80% of UK households own at least one of the Group's products.


Ultimate Products sells to over 300 retailers across 38 countries, and specialises in five product categories: Small Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling. Other brands include Progress (cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small domestic appliances) and Intempo (audio).


The Group's products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers and online retailers.


Founded in 1997, Ultimate Products employs over 370 staff, a significant number of whom have joined via the Group's graduate development scheme, and is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a spectacular 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and in Paris, France.


Please note that Ultimate Products is not the owner of Russell Hobbs. The company currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances).


For further information, please visit  


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