There’s fresh woe for shareholders in retailer Dixons Carphone (DC.) on Wednesday as the European electricals-to-mobiles purveyor reports a damaging data breach that triggers a 5% share price dive to 187.9p.

Only last month, new broom Alex Baldock carried out a classic ‘kitchen sinking’ exercise, grounding expectations with a punishing profit warning as he begins to get to grip with his new charge, but there was further bad news lurking in the background.

Just weeks after incurring savage downgrades, Dixons Carphone now reveals it has been the victim of cyber crime. New CEO Baldock says the TVs-to-mobile phones specialist has investigated a case of unauthorised access to ‘certain data’ held by the company and found during a systems and data review.


‘We promptly launched an investigation, engaged leading cyber security experts and added extra security measures to our systems. We have taken action to close off this access and have no evidence it is continuing. We have no evidence to date of any fraudulent use of the data as result of these incidents. We have also informed the relevant authorities including the ICO, FCA and the police,’ assures Dixons Carphone, one of Shares’ key selections for 2018 which we concede has disappointed thus far.


Worryingly, the investigation suggests there was an attempt to compromise 5.9m cards in one of the processing systems of Currys PC World and Dixons Travel stores, although 5.8m of these cards have chip and pin protection.

Dixons Carphone is at pains to point out the data accessed in respect of these cards ‘contains neither pin codes, card verification values (CVV) nor any authentication data enabling cardholder identification or a purchase to be made’, although ‘approximately 105,000 non-EU issued payment cards which do not have chip and pin protection have been compromised.'

Taking all the right precautions, the company ‘immediately notified the relevant card companies via our payment provider about all these cards so that they could take the appropriate measures to protect customers. We have no evidence of any fraud on these cards as a result of this incident.'

Compounding the agony is news the investigation has also found 1.2m records containing non-financial personal data (names, addresses or email address) have been accessed by hackers.

Yet Dixons Carphone stresses: ‘We have no evidence that this information has left our systems or has resulted in any fraud at this stage. We are contacting those whose non-financial personal data was accessed to inform them, to apologise, and to give them advice on any protective steps they should take.’



‘We are extremely disappointed and sorry for any upset this may cause,’ says Baldock in a grovelling statement. ‘The protection of our data has to be at the heart of our business, and we’ve fallen short here. We’ve taken action to close off this unauthorised access and though we have currently no evidence of fraud as a result of these incidents, we are taking this extremely seriously.'

He continues: ‘We are determined to put this right and are taking steps to do so; we promptly launched an investigation, engaged leading cyber security experts, added extra security measures to our systems and will be communicating directly with those affected.’

Dixons Carphone - JUNE 18‘News that 5.9m payment cards and 1.2m personal data records were subject to unauthorised access last year may undermine consumer confidence in the retailer, which already operates in a highly competitive market,’ comments Russ Mould, investment director at AJ Bell.

‘The fact this only came to light now thanks to a review of the company’s systems and data and actually occurred in 2017 is also cause for some concern.

‘Having successfully reset expectations for the group with a profit warning in May, albeit at a cost to the share price, new chief executive Alex Baldock is under pressure to deliver.

‘If this news leads to a further deterioration in the trading outlook, the market is likely to be unforgiving.'

Dixons Carphone’s headline pre-tax profit of around £382m for the year ended 28 April 2018 will meet market expectations, but the result will be well down on last year’s £501m.

Current year profits are expected to fall to roughly £300m, well short of previous expectations amid cost increases, problems in the mobile phone business and ‘further contraction’ in the UK electricals market.

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Issue Date: 13 Jun 2018