Silver Bullet Data Services Group PLC - London-based provider of digital transformation services and products - Says it has been retained by US-based consumer goods firm Mars Inc as data services partner. Silverbullet also wins a contract with online digital video subscription service Britbox. Silverbullet will help accelerate Britbox’s first-party data strategy through analytics, requirement gathering, technology integration and a ‘future-proofed’ roadmap. In addition, Silverbullet extends its partnership with Italian fashion house Dolce&Gabbana for first-party data strategy and managed services.

Chief Executive Officer Ian James says: ‘These wins and renewals are a reflection of the acceleration of first-party data driven transformation across the Global Brand landscape. To be trusted by these multinational clients to spearhead their next phase of growth is strong evidence that our strategy to accelerate our client’s business through the smart use of data in the privacy first era is well received. Now that Google have finally given the industry 12 months to transform to the new non-cookie/Ad ID ecosystem, we are seeing strong demand for first-party data transformation and a growing use of our post cookie ad platform 4D across our client base, and these dynamics give us confidence for the year ahead.’

Current stock price: 173.00 pence

12-month change: down 37%

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