Silver Bullet Data Services Group PLC on Monday said it had secured over £1.2 million of contract wins and renewals in a ‘record breaking’ three months.

London-based Silver Bullet helps brands to deploy their digital marketing spend, with a focus on the use of technology and data.

It said that these contract wins demonstrate the ‘strength’ of its first-party data enablement capabilities and its global partnership with Salesforce.com Inc.

Silver Bullet said that it has retained its contract with Heineken NV as its data services parter, while Mars Global, part of Mars Inc, also choose to work with the company again as its first-party data services provider. Further, Sony Europe, part of Sony Group Corp, signed an ongoing retainer for support of its customer data platform.

Outside of contract renewals, Silver Bullet said it has won a deal with Australia’s ‘largest broadcaster’ to be its chosen data and technology specialists. It also signed another fresh contract with an unnamed international sports betting and gambling company to implement its Salesforce Marketing Personalisation. Further, the company won a new contract with an unnamed manufacturer and supplier of differentiated consumable and capital products.

These contract wins and renewals have contributed to the company’s ‘record-breaking’ quarter, Silver Bullet added.

Looking forward, the company expects this growth to continue into the second half of the year.

Chief Executive Ian James said: ‘We are delighted to have secured these contract wins and renewals through our deep and longstanding partnership with Salesforce. These contracts from various multinational brands not only confirm the need for first-party data enablement, but also represent an acceleration of growth for Silverbullet.’

Shares in Silver Bullet were up 1.5% to 99.00 pence each in London on Monday midday.

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