XP Factory PLC - entertainment company formerly known as Escape Hunt - Opens flagship site on London’s Oxford Street last Friday. Says the site hosts both the Boom and Escape Hunt formats over around 15,000 square feet and represents the company’s flagship site ‘given its format, size and location’.

The Oxford Street site is the 26th Boom site in the estate and the 23rd Escape Hunt owner-operated site. It hosts activities such as augmented reality axe throwing, augmented reality darts, shuffleboard, karaoke, crazier golf, and large screens showing selected live sports events.

XP Factory Chief Executive Officer says: ‘We have made tremendous progress this year, achieving our target of 27 open Boom sites by the end of the calendar year, positioned alongside our Escape Hunt estate of 46 sites, and setting the group with a solid foundation for the future.’

Current stock price: 18.12 pence, up 3.5% on Monday afternoon in London

12-month change: down 43%

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