Silver Bullet Data Services Group PLC on Wednesday said it has signed a new partnership with Silverpush Ltd.

Silver Bullet is a provider of digital transformation services and products, headquartered in London.

‘Silverpush is an advertising technology firm providing cookieless AI-Powered hyper-contextual solutions to advertisers with a global presence in 18 offices worldwide,’ Silverbullet said.

The partnership is a part of 4D’s ongoing growth strategy of selling both direct to agencies and using partnerships to extend its reach to global advertisers. Silver Bullet owns 4D, a contextual advertising platform.

Chief Executive Officer Ian James said: ‘As we reach an inflection point in post cookie, privacy first digital marketing, we are delighted to partner with Silverpush. In 4D, we have the world’s leading video contextual platform, and through our partnership with Silverpush we now combine that leading capability with smart scalable global reach.’

Shares in Silverbullet were up 3.0% to 47.38 pence each in London on Wednesday afternoon.

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