PZ Cussons PLC - Manchester-based consumer goods company - Says Basingstoke-based baby and child personal care company Childs Farm has continued to perform well since acquisition by PZ Cussons in March 2022. Childs Farm reported 12% revenue growth in financial 2023, driven by strong consumer demand for sensitive skin products, PZ Cussons says. Growth so far is primarily in home market of the UK, driven by launch of new products, increased focus on consumer distribution and social and digital activation. PZ Cussons expects Childs Farm to triple revenue over the next five years through international and continued UK expansion.

Chief Financial Officer Sarah Pollard tells a capital market events focused on Childs Farm on Tuesday: ‘As a brand, Childs Farm is highly complementary to our strategic focus on the baby category, an attractive and growing market, and worth £3.5 billion in retail sales across our priority markets alone. Our success today in growing Childs Farm reflects our winning formula for brand building, a key part of our wider strategy as we continue to transform the business.’

Current stock price: 161.20 pence, up 0.3% on Tuesday morning

12-month change: down 21%

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