Guild Esports PLC - London-based e-sports team organiser - Announces partnership with Pixels AI; a digital distribution and digital advertising service that uses AI optimisation. Guild Esports says that this partnership will allow it to generate new advertising revenue by leveraging Pixels’ AI-powered video platform. Pixels AI will automatically match Guild’s content to relevant articles on the sector, generating advertising revenue based on volume of video plays.

Chief Executive Officer Jasmine Skee: ‘This partnership helps us put the Guild brand and our authentic and exclusive gaming content in front of targeted and engaged digital audiences. It will enhance our current content advertising strategy with greater reach and frequency and boost our ability to talk to gamers away from the traditional social and streaming platforms which is vital for our growth.’

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