Source - Alliance News

dotDigital Group PLC - London-based online marketing company - Announces the acquisition of Fresh Relevance Ltd, a vendor of cross-channel personalisation technology, for £25 million. Deal to be settled with around £18.9 million in cash and £6.1 million by the issue of 6.9 million shares in Dotdigital at 88.698 pence each, which are subject to a 12 month lock-in. Expects acquisition to add over £6.0 million of annual revenue, of which 93% are recurring software as a service revenue, and £0.6 million annual earnings before interest, tax, depreciation and amortisation, before integration costs. Sees revenue and cost synergies over the medium term and expects the deal to be earnings enhancing in the financial year ending June 30 2025.

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