STV Group PLC on Wednesday said its Studios arm signed a content deal with Comcast Corp subsidiary NBCUniversal Media LLC.

STV, a Glasgow-based television broadcaster and content producer, said the US series development agreement is for reality programme ’The Underdog’ in the US. A UK version is already in the works for E4 under the working title ’Alan Must Win’.

The US rights were secured by Toby Gorman, president at Universal Television Alternative Studio, and Ed Havard, senior vice president for Unscripted Programming at Universal International Studios. Both are owned by NBCUniversal.

Gorman said: ‘This development partnership cements our ambitions at Universal Studio Group to partner with some of the best content creators on shows with global scale and appeal. This is such a unique reality format that really lends itself to adaptation for the US market, so we’re super excited to bring it to life for NBC.’

STV shares were 0.4% higher at 185.50 pence each on Wednesday morning in London.

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