S4 Capital PLC - London-based digital advertising, marketing and technology services - Starts share buyback programme, allocating an initial £2.7 million from its cash reserves to fund it. S4 Capital contracts Dowgate Capital Ltd to run the programme, for which it gives no end date. S4 Capital shares fell sharply back in November after reporting a 15% drop in third-quarter revenue.

Current stock price: 44.04 pence, up 8.9% early Friday in London

12-month change: down 81%

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