Proxama said GLACEAU smartwater, owned by Coca Cola, is the latest brand to utilise their proximity products and services. GLACEAU smartwater has commissioned an engaging new out of home campaign that uses Proxama's beacon technology to share tips from influential Londoners, with members of the public. Launched on 12th September, the outdoor campaign, alerts users in the nearby proximity and will be live until the end of September. From the tastiest brunch in Chelsea to the trendiest pedicure in Hoxton, the GLACEAU smartwater campaign aims to distil the very best bits of London into 'on-the-go' recommendations for busy Londoners. The adverts, located in areas within Chelsea and Hoxton, will alert consumers to check out top tips from London based influencers, including blogger Reem Kanj and stylist Roxie Nafousi. Smartphone users with Mapway's Bus London Android app installed will receive a push notification encouraging them to click and discover top recommendations in the area.
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