London-based advertising company WPP PLC on Thursday said it has agreed to acquire Bower House Digital for an undisclosed sum.

Bower House Digital is a marketing technology services agency in Australia. It designs, builds and deploys digital experiences for clients including Bunnings Group, British United Provident Association Ltd (Bupa), and Target Corp.

The FTSE 100-listed firm said the acquisition is aligned with its accelerated growth strategy and focused mergers & acquisitions approach to build on existing digital experience capabilities.

Rose Herceg, WPP president of Australia & New Zealand, said: ‘Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand. I’m excited to welcome the Bower House Digital team and clients to WPP.’

Shares in WPP were down 0.7% to 814.00 pence each in London on Thursday morning.

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