ITV PLC on Monday appointed Gidon Katz as an independent non-executive director, bringing ‘extensive’ digital and streaming services experience to the board.

ITV is a London-based television broadcaster and content producer.

Katz, who will join the ITV board immediately, is currently senior vice president of Roku Inc. Previously, he was at NBCUniversal Media LLC, Now TV Ltd, Box TV Ltd and Virgin Media Ltd. Notably, ITV said that Katz is ‘responsible for the transformation of Now TV in the UK’.

ITV added that Katz will bring his ‘extensive’ digital and streaming services experience to the board.

ITV Chair Peter Bazalgette said: ‘Gidon is a digital native with in-depth streaming experience who will further strengthen the diverse mix of expertise and experience on the board.’

Shares in ITV were up 2.7% to 66.12 pence each in London on Monday around midday.

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