XLMedia PLC - Henley-on-Thames-based digital publisher - Signs revenue share contract in North America with bet365 Group Ltd, as part of strategy to diversify revenue. Says the agreement ‘combines customer acquisition with longer term retention’ and forms the basis of a multi-year partnership between the two brands and ‘deepens the commitment both XLMedia and bet365 have made to North American expansion’.
XLMedia Chief Executive Officer David King says: ‘We are pleased to expand our global relationship with bet365. In line with the stated strategy, this hybrid agreement is the start of XLMedia building a new, sustainable revenue stream in North America.’
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