Source - Alliance News

Mirriad Advertising PLC - London-based provider of in-content advertising technology - Announces appointment of Nicholos Hellyer as chief financial officer designate. Current CFO David Dorans will remain at Mirriad for the time being ‘to undertake an orderly handover and ensure a smooth transition to the new structure.’ Hellyer will join Mirriad’s board in November. He was previously CFO at customer engagement software provider Pelatro PLC, resigning in late August after over six years in the role. Prior to this he was CFO at New York-based Bannix Acquisition Corp from February 2021 to October 2022, and at Chester, England-based antimicrobial technology developer Byotrol PLC from May 2019 to December 2021.

Chief Executive Officer Stephan Beringer says: ‘We are delighted to welcome Nic to the company and I look forward to working closely with the aim of driving long-term shareholder value. His combination of senior advisory and company-side experience in the UK and US will be invaluable as we look to execute the important next phase of our strategy with large entertainment corporations, scaling in-content advertising revenue through programmatic sales.’

Current stock price: 1.91 pence, down 8.0% in London on Friday afternoon

12-month change: down 54%

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