Purplebricks Group says it will begin its ambitious US expansion, identifying California as the first launch state, later this year.
It was targeting California for its US launch due to the state's strong housing and economic fundamentals.
According to data compiled by the California Association of Realtors and other publicly available information pertaining to US homes sales, California ranked No.1 in transactions nationally with total sales commissions exceeding $11.5bn.
"As it builds a strong brand presence in California, Purplebricks intends to expand into other key US states via a controlled roll-out strategy with a plan to accelerate coverage, as required," the company said.
"Purplebricks has recruited Eric Eckardt, a real estate technology veteran, to serve as its US CEO and position the Company for long-term success in the market."
In preparation for its US launch, Purplebricks would soon begin engaging hundreds of highly experienced, full-time real estate agents across California who demonstrated extensive local market knowledge and a passion for customer service.