Source - SMW
SDL has confirmed that China Eastern Airlines has selected the Company's technology platform to power its digital expansion plans, which it says will help overcome language and cultural challenges involved in engaging with new international consumers.

"In today's global digital environment, it's essential that businesses maintain strong global connections with customers," said Allan Hall, Chief Revenue Officer, SDL.

"We are proud to provide China Eastern Airlines with the ability to not just reach - but connect and communicate with people on a local, personal level."




At 1:35pm: (LON:SDL) SDL PLC share price was +9.5p at 555.5p



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