12 April 2022
Brave Bison Group plc
("Brave Bison" and the "Company")
New Contract
Brave Bison, the social and digital media company, announces that it has been appointed by Le Mans Endurance Management, the leading endurance racing organisation, to help lead the management of content, channels, rights, monetisation and audience development for the organisation across YouTube. Le Mans Endurance Management's four YouTube properties: Le Mans Cup, European Le Mans Series, Asian Le Mans Series and FIAWEC will join the already established community of leading sports organisations that Brave Bison manages across YouTube, including Australian Open, US Open, Ryder Cup, DP World Tour & PGA TOUR.
Le Mans Endurance Management's portfolio of global racing series boasts a rich history that includes the famed '24 Hours of Le Mans'- the oldest annual endurance race in the world. This combination of tradition and constant engineering innovation, makes Le Mans Endurance Management's YouTube channels a go-to destination for motorsport fans around the world.
The 2022 season marks the 10th anniversary of the FIA World Endurance Championship and with it a race calendar boasting some of the most iconic tracks in all of motorsport, including Sebring, Monza, Spa-Francorchamps and of course Le Mans.
Brave Bison and Le Mans Endurance Management will work closely together to grow and optimise the organisation's YouTube channels by entertaining the existing audience of 267,000 subscribers whilst identifying opportunities to reach new audiences by implementing creative and innovative content strategies.
Martin Ruffell, Head of Sport at Brave Bison, added, "We're incredibly excited to be partnering with Le Mans Endurance Management and to be adding their four excellent YouTube channels to our roster of major sporting partners. There is an enormous opportunity to take endurance motorsport to the next level on YouTube and we can't wait to make our partnership a successful one throughout 2022 and beyond."
For further information please contact:
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Theo Green, Chief Growth Officer
Philippa Norridge, Chief Financial Officer
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
About Brave Bison
Brave Bison (AIM: BBSN) is a social and digital media company, headquartered in London with additional offices in Singapore and Eastern Europe.
Brave Bison is unique in that it is both a digital media owner, as well as a digital media agency. The Company owns and operates its own channels, and the communities attached to them, as well as offering customers a suite of advertising services to help reach digital audiences.
Brave Bison has two core lines of business. Firstly, the publishing of content on social media channels to generate advertising revenue. Brave Bison operates over 650 channels including PGA Tour and US Open on YouTube, Cooking Wild and DIY & Crafts on Facebook and Slick and VSatisfying on Snap Discover. The amount of revenue generated from a channel depends on how many people watch the content, who these people are and where they are based.
The second line of business involves the execution of social and digital advertising campaigns for global, blue-chip brands such as Panasonic, New Balance, Primark, Vodafone and Samsung. Key advertising channels include Paid Search (on advertising platforms such as Google and Amazon), Paid Social (on advertising platforms such as Facebook, Instagram and TikTok), Influencer Marketing and eCommerce Technology (on commerce platforms such as SAP, Salesforce, BigCommerce). These advertising services generate fee-based income, typically from customers retained for 12 months or more.
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