7 October 2022

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014. as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018 ("UK MAR").

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP.FLEX KOREA LICENSE AGREEMENT

ISSUE OF EQUITY and TVR

LVCG is pleased to announce a new Partnership Agreement ('Partnership Agreement") with Mr Byoung Goo (Jason) Lee ("Partner") to promote K.Flex festivals and source new artists on non-SBS related festivals.

Under the terms of the Agreement:

·    LVCG will have an option to own 49% of the new venture ('NewCo') and the Partner ('Partner') will own 51%,

·    LVCG will receive a net £100,000 as a licence fee from a payment of £300,000 from the Partner with the remainder used to subscribe for shares in LVCG as referred to below.

·    the Partner will subscribe £200,000 for 5,000,000 new Ordinary Shares of 1p each ("New Shares") in LVCG at 4p ('Partner Shares'),

·    LVCG will receive an annual licence fee of £100,000 together with a profit share from all K.Flex Korea activity. The licence agreement will auto-renew each year unless terminated by either party.

The rationale behind the creation of K.Flex Korea is to establish a company capable of independently creating content for further K.Flex festivals on a global basis. K.Flex Korea will work exclusively for LVCG to not only provide show content but to create additional areas of revenue from Korea. K.Flex Korea is headed up by Jason Lee, an experienced event and media senior director who has been at the forefront of K-POP's global expansion and digital transformation, and supported by a strong team of creatives and business development professionals.

A total of 5,000,000 New Shares have been allotted conditional only on Admission (as defined below at 4p per share. The New Shares will be subject to a one year lock up and will only be allowed to be sold via the Company's broker.

Application has been made for admission of the 5,000,000 New Shares which will rank pari passu with existing Ordinary Shares to trade on AIM ("Admission") expected to be on or around 17 October 2022.

Chairman of LVCG David Ciclitira commented:

"Whilst we enjoy an excellent working relationship with SBS for the shows that we will be working on together, it is important for LVCG to extend its ability to provide show content for additional non SBS festivals. We are particularly excited to be working with Jason Lee and look forward to developing new K.Flex festivals and content with them."

Total Voting Rights

Following Admission, the enlarged issued share capital of the Company will comprise 228,569,604 ordinary shares of 1p each ("Ordinary Shares"). Each Ordinary Share has one voting right. No Ordinary Shares are held in treasury. The above figure may be used by LVCG shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is Kpop with the k.flex brand. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.