Source - LSE Regulatory
RNS Number : 9837P
Mirriad Advertising PLC
13 October 2023

13 October 2023


Mirriad Advertising plc

("Mirriad" or the "Company")


Chief Financial Officer Designate Appointment


Mirriad Advertising plc, the leading in-content advertising company, announces that in line with the Company's recent strategic review and management restructure, it has today appointed Nicholos (Nic) Hellyer as Chief Financial Officer designate.


It is anticipated that Nic will join the Company's board of directors in November 2023 and a further announcement will be made at such point.


David Dorans, current Chief Financial Officer, remains with the Company to undertake an orderly handover and ensure a smooth transition to the new structure.


Nic joins the Company with over 30 years of financial and listed company experience, having held various senior banking director and CFO roles. Nic brings substantial equity capital and M&A experience from UBS Investment Bank and HSBC, alongside vast small and mid cap-focused public markets experience from Singer Capital Markets and CFO roles with Byotrol and Bannix Acquisition Corp. in the US. Most recently he gained highly relevant sector experience as CFO at Pelatro Plc, a provider of proprietary software solutions to enterprise-level customers that uses big data analytics to customise promotions to customers.


Stephan Beringer, CEO at Mirriad, said: "We are delighted to welcome Nic to the Company and I look forward to working closely with the aim of driving long-term shareholder value. His combination of senior advisory and company-side experience in the UK and US will be invaluable as we look to execute the important next phase of our strategy with large entertainment corporations, scaling in-content advertising revenue through programmatic sales.


"On behalf of the entire team, I would also like to thank David for his outstanding contributions and commitment to the Company over the last eight years and, following the handover period, he will depart with our best wishes for success in his future endeavours."



For further information please visit or contact:


Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer


Tel: +44 (0)207 884 2530 

Nominated Adviser & Broker:

Panmure Gordon 

James Sinclair-Ford/Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500


Financial Communications:

Charlotte Street Partners   

Tom Gillingham

Fergus McGowan                                          



Tel: +44 (0) 7741 659021

Tel: +44 (0) 7590 049023


Regulatory disclosures:


The following information regarding the appointment of Nicholos James Hellyer (aged 60), is disclosed under Schedule 2(g) of the AIM Rules for Companies.


Current positions, directorships and/or partnerships:

Former positions, directorships and/or partnerships (within the last five years):

Weyland-Yutani Property Management Limited

Pelatro Plc

JG Medical Limited

Bannix Acquisition Corp.

Byotrol plc

Smart Antimicrobial Technologies Ireland Limited

Canary View (Narrow Street) Management Company Limited

Medimark Scientific Limited

Defenx Limited

ReefLIVE Limited

The Marketing Group plc

Ebiox Limited


Mr Hellyer was appointed as a director of The Marketing Group plc in October 2018 until March 2019 when he resigned. The Marketing Group plc subsequently appointed an administrator in August 2019 and was dissolved in December 2020. The outstanding deficiency to creditors was approximately £1.1m.


Mr Hellyer was appointed as a director of Ebiox Limited in October 2021. Ebiox Limited subsequently applied for a voluntary strike off in November 2021 and was dissolved in February 2022 while Mr Hellyer was still a director. There was nil outstanding deficiency to creditors.


Mr Hellyer does not hold any ordinary shares or options over new ordinary shares of the Company.


Save as set out above, Mr Hellyer has confirmed that no further information is required to be disclosed pursuant to the AIM Rules for Companies.



About Mirriad


The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.


Mirriad currently operates in the US, Europe, and India.


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