Source - LSE Non-Regulatory
RNS Number : 8728K
Mirriad Advertising PLC
05 November 2024
 

REACH: non-regulatory announcement*

 

5 November 2024


Mirriad Advertising plc

("Mirriad" or the "Company")

 

Mirriad's Virtual Product Placement drives over 50% increase in average transaction value for one of the largest US advertisers

 

Industry-first measurement of sales and shopping sales incident data showcases the power of VPP against TV spots

 

Mirriad, a leading in-content advertising and virtual product placement ("VPP") company, announces groundbreaking research demonstrating the power of its VPP to directly drive sales and store visits for one of the largest US advertisers. The campaign, run using the Mirriad's VPP platform, drove a 51% increase in average transaction value for this large advertiser. These results, as revealed by iSpot data, mark the first time VPP has been measured using pixel tagging methodology aligned to standard TV advertisement reporting in the industry. The iSpot data highlighted the campaign's elevated return on investment ("ROI"), growth in advertiser transactions, and strengthened connection with the advertiser's target audience:

 

Return on Investment

Credit card sales data showed that the advertiser's six-figure VPP campaign generated an impressive seven-figure return on investment, delivering a ROI of 5:1.

 

Store Visits and Sales

The innovative advertisement format drove significant increases in actual sales activity among core adult audiences, including:

 

●   a 51% increase in average transaction value, in excess of prior Kantar studies showing that VPP can boost sales by up to 35%;

●   a 27x increase in shopping incidence within households compared to the TV spot campaign (segmented core audiences); and

●   a 16% increase in transactions per household.

 

Stephan Beringer, CEO at Mirriad said, "This research underscores the power of virtual product placement, and the value of this net new video inventory that Mirriad creates. By diversifying video investments with our VPP advertisement format, advertisers will fuel significant sales growth and achieve higher returns compared to traditional formats. VPP outperforms standalone traditional advertisement formats dramatically, delivering a winning solution to everyone."

 

Methodology

Household data was gathered via iSpot pixel tags upon brand appearance in VPP. A 14-day analysis then tracked credit card activity to assess the impact on sales, comparing households exposed to VPP, the TV commercial, both, and no advertising.

 

ENDS

 

For further information please visit www.mirriad.com or contact:

 

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

Nic Hellyer, Chief Financial Officer

 

c/o Allenby

Nominated Adviser & Broker:

Allenby Capital Limited

James Reeve/Lauren Wright (Corporate Finance)

Guy McDougall/Matt Butlin (Sales and Corporate Broking)

 

Tel: +44 (0)20 3328 5656

 

 

Notes to Editors

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe, and India.

 

*About Reach announcements

This is a RNS Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain.  Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
END
 
 
NRAFLFVRLLLSIIS
Find out how to deal online from £1.50 in a SIPP, ISA or Dealing account. AJ Bell logo

Related Charts

Mirriad Advertising PLC (MIRI)

-0.02p (-8.82%)
delayed 10:24AM