Companies that have a competitive edge are able to set prices, control their own destinies and ultimately generate higher returns for their investors. Russ Mould considers what makes a firm a price maker as opposed to a price taker and together with the Shares team identifies six names to back.

|Cover Story
Issue: 30 May 2013 - Page 14

Find out how to deal online from £1.50 in a SIPP, ISA or Dealing account.