Source - SMW
Russia food retailer X5 Retail Group is closing its online channel, E5.RU, from 1 January.

E5 will cease taking online orders as of 10 December while the company will continue to honour any obligations the online retailer has to customers.

The company continues to evaluate the role technology and innovation will play in complementing the value propositions of the current 'brick-and-mortar' food retail business as well as delivering better services and value to customers.

E5.RU was launched by X5 in February 2012.  

The online retailer recorded net sales of RUB502m and RUB1,431m in 2012 and 2013, respectively, or 0.1% and 0.2% of the company's total net retail sales for the respective periods.    

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