19 October 2016
Taptica International Ltd
("Taptica" or the "Company")
China's Codoon appoints Taptica to engage international customers
Taptica appointed as exclusive mobile advertising partner to drive installs of Runtopia app in UK, North America and Australia
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has been appointed as exclusive mobile advertising partner by Codoon, China's largest sports events and social service platform, to drive qualified user installs of its Runtopia app in the UK, US, Canada, Australia and elsewhere. This is the first campaign that Codoon has conducted in the US.
Runtopia is a sports community app, which consumers can use to track runs as well as share exercises and meet others through its social network. It uses GPS and mobile phone sensors to track the route, speed, calorie consumption, mileage, variation of latitude, stride frequency and step length to help users attain their training goals. It also offers a smart audio reminder to enable runners to adjust their distance, pace and timing. Since launching in 2009, Runtopia has achieved 40 million active users in China and has become the country's largest sports platform.
Taptica will use its Facebook offering to reach social runners, who are sharing their workouts and looking to build a community with other runners where they can learn from each other and grow, to drive qualified installs.
"On the heels of a successful $50 million series C funding round, Codoon sought and found in Taptica a partner that could successfully engage international consumers to generate more interest in Runtopia," said Codoon VP, James Si. "Taptica provides us with the most complete and comprehensive social media marketing platform to support our global campaign."
"Taptica is perfectly positioned to serve as a bridge for businesses like Codoon seeking to reach consumers in the UK, US and beyond," said Taptica CEO, Hagai Tal. "We provide a single solution to optimise marketing campaigns and drive impact for advertisers across mobile and social media channels. Thanks to our acquisition of AreaOne, we enable bid optimisation and budget optimisation in a cost-effective manner across social media channels, upon which we layer our ever-growing repository of big data generated from mobile campaigns to drive the most impactful campaigns."
Taptica is an accredited Facebook® Marketing Partner. Facebook® is a registered trademark of Facebook Inc.
For further details:
Hagai Tal, Chief Executive Officer
Dominic Emery, Henry Reast, Junya Iwamoto
Harry Chathli, Claire Norbury
+972 3 545 3900
+44 207 597 5970
+44 207 618 9100
Codoon is a unique internet sports brand, the world's largest sports social platform, and the advocator and pioneer to subvert users' traditional sports concept in China. As a leading brand in Chinese internet sports social field, Codoon has more than 40 million users and responds tens of millions times to users from 87 countries every day. In terms of running miles, the total daily miles of Codoon users can encircle the earth over 600 times.
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing and Seoul. Taptica is traded on the London Stock Exchange (AIM: TAP).
This information is provided by RNS