THIS IS AN ADVERTISING PROMOTION

Petro Matad (MATD:AIM), Bacanora Lithium (BCNA:AIM), Anglo Pacific Group (APF), SolGold (SOLG) and Yellow Cake (YCA:AIM). What do these companies have in common? They have all partnered with PrimaryBid to enable retail participation in their fundraisings.

Why does this matter? While many companies have wanted to include retail investors when raising capital, the technology to do so was previously unavailable to them. PrimaryBid was founded with the ambition to democratise access to capital markets and address this disparity.

In turn, PrimaryBid’s technology — backed by the London Stock Exchange — provides the entire financial ecosystem with a simple and reliable infrastructure that allows retail investors and listed companies looking for funding to interact seamlessly and securely.

THE PRODUCT

PrimaryBid’s philosophy is that the markets are either public and open to all investors, or they are not. This means that retail investors need to be treated equally and given the same access as larger institutional investors.

This inequality was particularly apparent with ‘accelerated follow-ons’, whereby public companies would raise new, dilutive capital from their existing institutional investors, at a discount of several percent, and without including their retail investors.

As such, PrimaryBid’s first service gave individual investors unprecedented access to these offers from which they were previously excluded. This was followed by the launch, in early 2021, of PrimaryBid’s digital IPO product — which has since been adopted by PensionBee (PBEE), Deliveroo (ROO) and Membership Collective Group, among others.

THE WAY FORWARD

To date, PrimaryBid has delivered retail access to more than 180 transactions in the UK on behalf of small and large-cap companies in the UK's FTSE indices including Croda (CRDA), Ocado (OCDO), Taylor Wimpey (TW.), Aston Martin (AML) and Severn Trent (SVT).

What’s more, in October 2020, PrimaryBid attracted a number of global investors in its Series B fundraise to facilitate its expansion into international markets. These included London Stock Exchange Group (LSEG), Draper Esprit (GROW), OMERS Ventures, Fidelity International Strategic Ventures and ABN AMRO Ventures.

This paved the way for PrimaryBid to launch its service in France with Euronext, the leading pan-European exchange, in June 2021 — marking the first step in its European expansion.

DISCLAIMER: This article was written by PrimaryBid and published by Shares under a commercial agreement. It is not a recommendation to buy or sell the shares. The article originally appeared in Shares’ Spotlight report on 30 September 2021.

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Issue Date: 05 Oct 2021