ITV shares down 4% after challenging first quarter but streaming shines
Advertising slump hits TV broadcasterDigital revenue for streaming hub ITVX up 29%Shore Capital analyst is 'reassured'Free-to-air broadcaster ITV (ITV) saw its shares fall nearly 5% to 73p in morning trading as it issued cautious guidance for the second quarter of 2023.For the first quarter of the year it reported a 7% fall in advertising revenue to £776 million for the three months to 31 March 2