Why shares in Imperial Brands are up despite a fall in profits
Tobacco prices up 8.6%Next-generation revenue up 16.8%Operating profit down 2.4%Shares in Imperial Brands (IMB) were up more than 4% to £19.53 in morning trading despite the tobacco and next-generation product maker reporting a 2.3% fall in first half revenue to £15.06 billion.Investors may have been cheered by the firm's ability to raise tobacco prices and the increase in NGP (next-generation p